Purveyors of the Coastal Collective

WaterWay Local Swag

Calling all Cartericans. No, we are not related by blood, but we are bonded by a whole bunch of things we love. Ripping down the IntraCoastal in our flat bottoms,  riding our Pipeline Padillac near Bogue Pier, praying Wildlife gives us more than one week to flounder gig, sitting at The Point with a cold beer, taking backroads to avoid Emerald Drive Traffic...  WaterWay Local is yours. It’s for all that call the Isle of Emerald #Home. Love where you live - Shop Local.

From the people
From the people
Dropped into Waterway Local this weekend to check out EI's newest clothing store. They are stocked with a bevy of outstanding brands. Snagged quite stylish Howler Bros boardshorts and Seager shirts. Crazy cool store for men and women. Will def be back! Great addition to the island!
— James M.
From the people
Visited Waterway with my husband as he wanted to see what all the buzz was about. Totally surprised to see a wealth of very cool women's clothing options and even some for young children. Picked up an awesome pair of Carve shorts with a few lite tops for the summer. Love this cozy new clothing store in EI!
— Trish
From the people
This is such a great new store on the island. Owners were super friendly and helpful. The selection was something different than the other island shops. Everyone in our party from kids to grandparents found something they liked. Can’t wait to see what they have next year!
— Lydia LeNoir
From the people
Love supporting this great local shop. Super friendly and helpful customer service. Clothing selections are perfect for the beach lifestyle. Something for everyone definitely go check them out!
— Elizabeth Shepard

Lotus & Luna

Lotus and Luna empowers artisan communities through educational resources, fair wages, and endless opportunities. Their unique, handcrafted products promote growth among villages in Thailand, helping them achieve a better quality of life. Your support enables Lotus and Luna to make the world a better place, one village at a time!

Hari Mari

It's officially time to retire your old, basic sandals and shoes. Hari Mari's premium materials boast bright color pops, classic patterns, and plush textures that match both your daily moods and adventures. They are also a proud partner in the fight against pediatric cancer, donating 1% of sales to help pay for medical & treatment costs for children and families in-need. You can look good, feel good, and do good in Hari Mari!

Martha Headwear

Lots of brands say it, but Martha Headwear engages in it. All of Martha's products are made with at least 81% recycled materials. Only textiles grown on chemical-free farms are used, and Martha actively reforests native forests in Argentina. If you're looking to look good while doing good, it's nice to know you're supporting a brand that uses the discarded fabric from other brands and textile factories.