About Us

Welcome! We’re honestly shocked (and delighted) that you found us online — because when we opened this little shop back in June 2023, we had no clue what we were doing. Like, none.

Madi came from the thrilling world of finance spreadsheets (the kind of person who gets excited about balanced ledgers), while Bobby was busy yelling at football players — in a motivational way, of course. So naturally, we decided to open a coastal lifestyle apparel store. Logical, right?

What started as “let’s try this and hope for the best” quickly became our pride and joy. We wanted to create a place where locals and visitors could walk in, feel right at home, and find something they actually wanted to wear — not the same thing hanging in every other beach shop.

Don’t be surprised if you see our son zipping his scooter through the shop or our daughter giggling from behind a rack of clothes — we’re a true family-run business with all hands on deck (even if those little hands won’t fold shirts or smile for the camera).

We’ve learned a lot (mostly by trial, error, and a few mild panic attacks), but our mission has stayed the same: carry unique, high-quality pieces and connect with the people who wander in. Around here, we love good stories, big laughs, and maybe — if you catch us after 5 p.m. — a cocktail or two.

So thanks for checking us out. We’re the store that didn’t know what it was doing but somehow made it work — and we wouldn’t have it any other way.